So what if you have a chain or cluster of stores you’re promoting? This is where some of the location targeting functionality gets pretty interesting: in these instances you want to start to map your campaign strategy to how you can use location extensions (again – this is assuming you are drawing a sufficient amount of local traffic to justify this type of restructuring – you need to prioritize how you construct campaigns based on the levers that will have the biggest impact on your ROI, be they geographic, temporal, budget-related, etc.) Google Ads Location Extensions & Campaigns for Multiple Addresses
There are instances where content network ads will show location extension information, so it’s worth monitoring this data as well. Google Ads Location Extensions & Content Network Campaigns This point of differentiation between mobile campaigns and campaigns targeted at desktops and laptops is a good example of the need for businesses getting a lot of mobile traffic via AdWords to split out mobile traffic to lower CPCs and CPAs. The Google Ads click-to-call functionality means that on mobile display ads you can frequently have your number displayed in a “clickable” format so a searcher can quickly connect with your company. That said people frequently have questions about how location extensions apply to different types of campaigns, such as: Google Ads Location Extensions & Mobile Campaigns Location extensions are useful in a variety of different types of campaigns – if there’s a chance your ads may show in local queries, it’s likely worth the very short amount of time it takes to set up location extensions for your local online marketing efforts. When Should I Use Google Ads Location Extensions?
The reporting here is nice because you can test different favicons and business images, if you have enough local volume in a given campaign to justify it. Choose something clickable and consistent with your branding and landing page experiences (just like with any ad element) and you can have a better-performing location extension. Getting too fancy with your company name or address can get you into trouble, but the one area you do have some flexibility is with the map icon and business image. You create location extensions at the campaign level, and you can create them by pulling from a Google places account or by creating a new listing: Location extensions are relatively quick and easy to set up. How Can I Use Google Ads Location Extensions?
That’s a large swath of potential searchers, and there are a number of local businesses for whom getting additional real estate in a search result and getting easier access to a connection with potential customers is important. Marissa Mayer noted recently that roughly 20 percent of the searches on Google are for local information and roughly 40 percent of mobile searches are after local info. Given that AdWords location targeting is probably more aggressive than you think, this is a pretty powerful option. Location extensions allow you to get more real estate on the SERP and provide more information to local searchers, including a clickable phone number on mobile devices. Why Are Google Ads Location Extensions Important? In this post we’ll walk through why these extensions are important, how you can use them in your account, and when to use the extensions as well as how best to apply them.